Mindy Sartin
The Launch Package
A refined visual identity inspired by the elegance and emotional depth of Paris.
The Vibe blends a signature AI photo shoot, custom designed banner, and branded graphics into a cohesive black and white campaign aesthetic. Drawing from Mindy’s personal story of transformation and self expression, the visuals create a sophisticated atmosphere that feels timeless, intimate, and unmistakably elevated.
the banner
The banner for The Vibe was designed to anchor the entire campaign with a refined, Paris-inspired aesthetic. The visual direction focused on clean contrast, elegant styling, and a timeless black and white palette that reflects both sophistication and personal evolution.
Created as the central visual for the container, the banner sets the tone for the experience while reinforcing the quiet confidence and transformation that the brand represents.
Luanch graphics
A collection of branded campaign graphics was created to support the visibility of the container across social platforms. Each piece was intentionally designed to maintain visual consistency while giving the brand a polished, editorial presence in feed, story, and promotional placements.
By pairing the black and white Paris aesthetic with clean typography and intentional layout, the graphics allow the message of the container to feel elevated, focused, and visually distinctive.
The AI Portraits
The AI photo shoot was developed as a signature visual series inspired by Mindy’s personal connection to Paris and the transformation she experienced there. The direction leaned into timeless black and white styling, creating a cinematic atmosphere that feels both intimate and powerful.
Each image was intentionally crafted to feel editorial rather than artificial, capturing the elegance, reflection, and evolution that define The Vibe while building a cohesive visual identity that extends across the entire campaign.
THE RESULT
The Vibe became more than a set of visuals. It evolved into a refined brand atmosphere rooted in transformation, elegance, and personal story. By drawing inspiration from Mindy’s connection to Paris, the campaign captured a feeling of quiet confidence and evolution that reflects the energy behind the container.
Through a cohesive combination of banner design, campaign graphics, and a signature AI photo shoot, the visuals created a timeless black and white aesthetic that feels both intimate and editorial. The result is a distinctive visual identity that allows the brand to show up online with clarity, sophistication, and a sense of lived experience behind the imagery.
